Freelance Sole Designer and Publicity
American Shanghai Beijing
Educational Experience (ASBEE)
are two homepage designs I created for ASBEE to
market their new summer exchange program. The client chose the turquoise
blue design. I created the website creative concept and designed
their website, launching their website presence. I defined their
brand identity, marketing strategy
and print design materials to promote their new
summer exchange program.
In the turquoise blue design, you might notice that the design
is comprised of a collage of photos of China and the students on
the ASBEE program. The design's colors are vibrant to attract a
young audience of students seeking a new adventure for the summer.
The use of the bubbly looking orange circles is intended to capture
a feeling of a magical experience bubbling from students time in
Shanghai and Beijing. I integrated Chinese characters for journey
into the collage to appear as if it were rugged road on which the
students begin their adventure. There are also other Chinese words
I used as buttons for both aesthetic purposes as well as to allude
to the Chinese language that the students will be learning on an
ASBEE cultural-exchange trip.
< back to portfolio >