My Role: Freelance Flash Designer & Illustrator, Ad Conceptualist, Copywriter
Client: Root Markets (a New York firm providing financial exchange for consumer leads)

Comments: Represented above is a flash animation (version 7.0+) featuring two options being weiged on a scale: 1) the option to get a small house but pay big bucks (as evident by a big piggy bank), or 2) to get a bigger house for less money (smaller piggy). I drew these illustrations by hand to capture a comical feel that I hoped would be entertaining, amusing and possibly endearing to potential customers. Hopefully potential customers would be attracted to the ad and seek to get in touch with my client Root Markets to get free quotes to refinance or buy a new home. If you don't see the ad, please be sure to install flash 7.0or 8.0.

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