Freelance Sole Designer & Creative
Represented above are several of my graphic
designs for my client ZipGlobal, a VoIP / internet telephony telecommunications
service provider for international consumers who desire the most cost-effective rates for
international calls primarily to and from Asia — China, Hong Kong, and Taiwan —
as well as to Canada, Europe and USA. I designed their brochures, tradeshow art graphics,
posters, website, powerpoint template artwork, and package design. I chose warm colors that
are particularly attractive to Chinese markets which tie into the logo design
(see above) that I created for ZipGlobal. The design was intended to appear youthful
and dynamic to connote ZipGlobal's cutting-edge product appeal. I was also the content writer
for the artwork with messaging that emphasized that ZipGlobal provides service plans that
accommodate its customers' growing needs.
Represented above is my logo design for my client
created this tagline "Localizing Global Communications"
to emphasize their brand position as the next-generation telecommunication
solution provider that seamlessly integrates the best of local and
long-distance calling plans. Working closely with my client and
my project team as the Creative Director for the ZipGlobal
rebranding effort, we determined how best to position ZipGlobal's
value to their clients. I designed the "Z" logotext in
ZipGlobal as an abstraction of the Chinese character "mah"
signifying horse with it's four strokes to suggest the four strokes
of the horse's mane. The strokes to the right of the "z"
mah character suggest speed as well. the "Z" logotext
incorporates an arrow that is an abstract "G" for the
word "Global" in the name "ZipGlobal". The blue
lines emanating from the golden globe suggest sound waves... ZipGlobal
is the new sound of telecommunications. The colors I used are warm
colors mostly and multi-colored which Chinese people are particularly
fond of and consider good luck. Using complementary colors blue
and purple, I help the orange and the globe pop out creating visual
dynamic synergy among the words and the abstract globe and sound
< back to portfolio >