My Role: Freelance Designer & Graphic Artist
Client: OPTAx Systems

Comments: Represented above are two online banner ads I conceptualized and designed for OPTAx Systems. The upper right online banner advertisement is designed to target pediatricians in helping them improve their diagnoses of ADHD in children. The ad on the bottom left was intended to reach parents who frequent online family sites. I used trivia questions on these banner ads to attract parents and pediatricians curious about the answers to these questions to the OPTAx website to learn more about the OPTAx ADHD diagnostic software.

OPTAx provides physicians with a method to assess how well a child can sit still and pay attention by quickly and objectively quantifying the key symptoms associated with ADHD: inattention, impulsivity, and hyperactivity. Based in Burlington, Mass., the company maintains a scientific partnership with the Developmental Biopsychiatry Research Laboratory of McLean Hospital, a major teaching institution of Harvard Medical School. The OPTAx test is used by physicians nationally.

< view my OPTAx software gui designs >
< back to portfolio >